Resources Library by ANA

Market research and the regulated market

The realisation of the importance of the market and of market research is of relatively recent origin in the socialist Countries. The need had been shown even under the highly centralised system of a planned economy which relied mainly on 19 planning...

Catalogue: The European Marketing Research Review 1969

Author: Jeno Wilcek

August 1, 1969

The product flow in industry

This paper is meant to be a discussion paper and a contribution to a more systematic approach to what is called "industrial marketing research" . This approach will be two-pronged, i. e. the product flow from the top to the bottom of the product...

Catalogue: Seminar 1969: Research In Industrial Marketing

Authors: Jan van Rees, Olle Steiner, C. K. Squires, Iginio Lagioni

Company: Philips International

March 5, 1969

Industrial data and new trends in industrial marketing research

The aim of this paper is to convey to all marketing research experts present at the current ESOMAR Seminar some idea of the major changes taking place in Europe at this moment with respect to methods and techniques of market research on industrial...

Catalogue: Seminar 1969: Research In Industrial Marketing

Authors: Louise Perruche, P. Rouge, Mario Miraglia, Herbert Geiger, Iginio Lagioni

March 5, 1969

Organisation and methods in marketing research in Poland

The need for marketing research in Poland arises from the fact that, although the economy is planned, it has a monetary character. Products are manufactured as goods, that is not for the producer's own needs but for sale, while the distribution of...

Catalogue: The European Marketing Research Review 1968

Author: Andrzej Hodoly

August 1, 1968

What do we know about how advertising works?

The question "how does advertising work?" seems to be raised more and more often in connection with research into advertising. There is increasing awareness that a number of advertising research methods in common use imply very different assumptions...

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works

Author: Timothy Joyce

June 15, 1967

Applicabilite des methodes d'etude grand public dans les milieux du paysannat

Market studies done in a rural environment do not seem to present any particular methodological problems when the persons interviewed are "modern" i. e. culturally urbanised farmers who direct large modern farms, have mental attitudes comparable to...

Catalogue: ESOMAR Congress 1966

Author: J. Dubost

September 1, 1966

Possibilities of test marketing (German)

First of all the term "test marketing" is defined, and it is stated that the majority of all marketing problems can be solved without resort to test market surveys. The first main section deals with the test marketing of existing products. It is...

Catalogue: ESOMAR Congress 1966

Author: Armin Hbger

September 1, 1966

Applicabilite des methodes d'etude grand public dans les milieux du paysannat (English)

Market studies done in a rural environment do not seem to present any particular methodological problems when the persons interviewed are "modern" i. e. culturally urbanised farmers who direct large modern farms, have mental attitudes comparable to...

Catalogue: ESOMAR Congress 1966

Author: J. Dubost

September 1, 1966

Possibilities of test marketing

First of all the term "test marketing" is defined, and it is stated that the majority of all marketing problems can be solved without resort to test market surveys. The first main section deals with the test marketing of existing products. It is...

Catalogue: ESOMAR Congress 1966

Author: Armin Hbger

September 1, 1966